| Event Name: Inaugural Ceremony: “Essentials of Modern Marketing” (EOMM), a series of Kotler Impact | Event Date: 25th November 2023 |
| Faculty Coordinators: Ms. Kajal | Event Timings: 11 am onwards |
| Participants: 200 | |
| Guests Mr. Kanishk Agarwal, Senior Director Judge India Solutions, Mr. Partha Dhiraj Singha Bose,Chief of Commercial officer – Infrastructure products and services Pvt. , Mr Tuhin Mukharjee Country Partner & Ambassador – Kotler Impact (India), Dr Dhirendra Tiwari ,Assistant Vice President, IdeaRx and Mr. Sachin Sharma, Business Head - Higher Education, S Chand Publishing |
Lloyd Institute of Management & Technology hosted the Inaugural ceremony of the much-awaited book awaited in the market titled “Essentials of Modern Marketing” (EOMM), a series of Kotler Impact. Kotler Impact is the brainchild of the Father of Modern Marketing, Dr. Philip Kotler, the world’s foremost expert on strategic marketing and the Founder & Chairman of the World Marketing Summit Group, along with other enterprising initiatives. The session was welcomed and introduced by Prof. (Dr.) Vandana Arora Sethi Head, Growth & Chief Strategic Officer Lloyd Group of Institutions ,Greater Noida.
The guests for the book launch were Mr. Kanishk Agarwal, Senior Director Judge India Solutions, Mr. Partha Dhiraj Singha Bose,Chief of Commercial officer – Infrastructure products and services Pvt. , Mr Tuhin Mukharjee Country Partner & Ambassador – Kotler Impact (India), Dr Dhirendra Tiwari ,Assistant Vice President, IdeaRx and Mr. Sachin Sharma, Business Head - Higher Education, S Chand Publishing
The book has a plethora of India based case studies in order to conceptualize students with the local growth marketing strategies which is one of its kind in the market today.The students at Lloyd were happy to learn and interact with the dignitaries in the day.
